Carlsbad, CA, (January 2018) – Grand Pacific Resorts, a timeshare management company, is proud to announce that Jeff Brock, General Manager at Carlsbad Seapointe Resort, was awarded the second annual CustomerCount® Customer Engagement Professional Resort Trades Award®.

Jeff Brock Wins CustomerCount® Customer Engagement Professional Resort Trades Award®.The Customer Engagement Professional (CEP) Award recognizes resort management professionals who exemplify outstanding customer engagement within hospitality. The award encompasses resort managers and other front-line team members who have contributed to the success of the resort and management company including improving on-site ratings, exceptionally exceeding guest and associate expectations, and demonstrating innovative training techniques.

“Jeff is a true professional and an industry expert who has excelled at creating a unified vision for Carlsbad Seapointe Resort,” said Jay Anderson, Vice President of Resort Operations for Grand Pacific Resorts. “His ability to identify a clear focus, establish defined roles among team members and drive accountability has resulted in excellent service to our owners and guests. I am not surprised Jeff has received this award and I suspect there are many more similar awards in Jeff’s future. Congratulations!”

Jeff has served in a managerial role with Grand Pacific Resorts for over five years, most recently at Carlsbad Seapointe Resort. He consistently leads by example, inspiring his team by building their enthusiasm and passion for the vacation experience, and encourages their growth through educational programs. For example, he coordinated a financial training program for mid-level managers to teach the concepts of reading financial statements, understanding/preparing budgets and comprehension of the various metrics used to benchmark success. And he mentored two Front Desk associates who were accepted into Grand Pacific Resorts’ Leadership Development Program. Jeff is inspired by the saying, “If you serve your associates, they will serve your guests,” and believes that paying it forward and celebrating associate milestones and accomplishments is the best way to build a vibrant, passionate team.

The owner and guest experience is a top priority for Jeff, which is reflected in the resort’s online reviews. Carlsbad Seapointe Resort’s reputation score from the review management platform averages 865, well above the industry average of around 500. He is passionate about guest engagement and brought on a new Activities Director to help execute his vision of having a vibrant activities schedule. Inspired by owner and guest interactions, and high demand for activities, Jeff coordinated the re-launch of “Wine and Paint,” which consistently had high attendance year-round, and also brought back “Water Aerobics” to the activities schedule. Guest comments and satisfaction scores reflect the positive impact these activities have had on the vacation experience and also represent the strong relationships Jeff is committed to forming with owners and guests.

Jeff was also instrumental in overseeing an extensive two-year, $6.5 million renovation of the Carlsbad Seapointe Resort that included lobby and unit remodels. The project required Jeff to flawlessly communicate and coordinate with resort teams, inventory management and construction crews. He kept the renovations on schedule, held construction crews accountable for the work being performed and constantly set the right expectations for inbound guests. This diligence resulted in keeping Guest Service Scores consistently positive during these high-impact renovations.

“Jeff exemplifies the qualities of an engaged and inspiring leader,” said Nigel Lobo, Chief Operating Officer for Grand Pacific Resorts. “He brings to life Grand Pacific’s core purpose of ‘enriching lives by creating experiences worth sharing’ with his hands-on approach with his team and passion for delivering heartfelt service excellence to our owners and guests.”


About Carlsbad Seapointe Resort

Carlsbad Seapointe Resort is located only steps from the beach and minutes from Carlsbad’s leading attractions. The resort’s casual elegance reflects the beauty of its oceanfront location. Carlsbad Seapointe Resort welcomes guests to a comfortable retreat in the heart of the natural beauty of San Diego’s North County.

About Grand Pacific Resorts

Grand Pacific Resorts creates experiences worth sharing for more than 70,000 owner families and tens of thousands of loyal guests each year. Based in Carlsbad, California, the resort management company tailors its services to preserve the distinctive experience offered by each destination. Owners and guests vacation with Grand Pacific Resorts year after year because they appreciate the team’s heartfelt service culture and passion for hospitality. For more information, visit