What makes a workplace feel like home? For some, it’s having leaders who genuinely care. For others, it’s feeling supported through challenges, celebrated in moments of success, and encouraged to pursue new opportunities. Often, it’s as simple as knowing you’re surrounded by people who value your contributions and want to see you succeed.
At Grand Pacific Resorts, we believe creating memorable vacation experiences begins with creating meaningful experiences for our Associates. The same care and attention we extend to Owners and Guests starts behind the scenes, with the people who make those experiences possible every day.
That’s why we’ve worked intentionally to build more than a workplace. We’ve created a culture where Associates can grow, connect, and feel a true sense of belonging.
More Than a Job: A Place to Belong
In today’s hospitality industry, people want more than a paycheck. They want meaningful work, opportunities for growth, and a workplace where they feel valued both professionally and personally.
The values of Balance, Empowerment, Enthusiasm, Passion, Integrity, and Consistency shape the experience Associates have across our resorts, offices, and teams.
The foundation of that culture is reflected in six core values we call BE EPIC.
How BE EPIC Shapes Our Culture
BE EPIC isn’t just something we say, it’s how we show up for each other every day.
Balance reminds us that people thrive when they feel supported both at work and at home. Empowerment means every voice matters, and Associates are encouraged to share ideas, take ownership, and pursue opportunities for growth. Enthusiasm and Passion fuel the hospitality experiences that create lifelong memories for our Owners and Guests. Integrity and Consistency provide the foundation for trust, helping us build strong relationships with one another and those we serve.
Together, these values create something bigger than a workplace culture—they create a community.
Bringing BE EPIC to Life Through the Grand Pacific Way
While BE EPIC defines the values that guide our culture, the Grand Pacific Way brings those values to life through action.
At Grand Pacific Resorts, Associates are guided by 31 Fundamentals that help shape how we work together, support one another, and serve our Owners and Guests every day. The Grand Pacific Way isn’t something that sits on a shelf or lives in a handbook. It shows up in the colleague who steps in to help during a busy day. It’s reflected in a leader who invests time mentoring an Associate. It’s demonstrated when a team rallies together to solve a problem, celebrate a success, or create a memorable experience for a Guest.
As Bryan Boyd, Vice President of Learning & Associate Engagement, explains:
“We’ve been intentional about culture at GPR without ever being corporate about it. It lives in the everyday, our GPR Way Fundamentals each week, the BE EPIC moments where associates step up for each other, the Culture Champions who carry the spirit across properties.”
Culture isn’t defined by policies or programs alone, it’s built through daily actions and shared experiences that connect Associates across the organization.
Celebrating the People Who Make It Special
One reason many Associates describe Grand Pacific Resorts as feeling like home is because they know their contributions matter.
Recognition is woven into our culture. Throughout the year, we celebrate service milestones, team achievements, and the individuals who go above and beyond to make a difference.
One of our most anticipated traditions is the annual Best of the Best celebration, which honors Associates who exemplify our values and make a lasting impact on their teams, Owners, and Guests.
These moments aren’t simply about awards. They’re opportunities to celebrate the people who help shape our culture every day and reinforce a simple truth: great work deserves to be recognized.
Investing in Long-Term Careers
A workplace feels like home when you can see a future there.
At Grand Pacific Resorts, we’re committed to helping Associates grow through professional development, leadership training, mentorship opportunities, and educational support.
Programs like our Tuition Reimbursement Program help Associates pursue continuing education and expand their expertise. Through Grand Futures, educational assistance opportunities extend to Associates’ adult children, helping support future generations as well. Our Leadership Enrichment Program (LEP) equips emerging leaders with valuable tools, mentorship, and development opportunities to help them succeed and grow within the organization.
These investments reflect our belief that when people grow, our company grows with them.
Bryan sees that commitment as a key part of what makes Grand Pacific Resorts unique:
“We back it with real investment in people: career pathing, training, development plans, and tuition reimbursement that even extends to our associates’ kids through Grand Futures.”
By creating pathways for education, leadership development, and advancement, we’re not simply filling positions, we’re helping individuals build meaningful, long-term careers. It’s one of the reasons many Associates choose to stay with Grand Pacific Resorts for years, and often decades.
Giving Back Together
A strong culture also extends beyond the workplace.
Across our destinations in Southern California, Hawaii, Tahoe, Napa, Palm Springs, and Oregon, Associates come together to support causes that matter through volunteer projects, environmental initiatives, and community partnerships. Whether it’s a beach cleanup, supporting a local nonprofit, or participating in charitable programs, these efforts strengthen our communities while bringing Associates closer together.
When people unite around a shared purpose, work becomes even more meaningful.
Why Culture Matters
The impact of culture goes far beyond the workplace.
When Associates feel valued, supported, and empowered, they become more engaged in their work. Engaged Associates create exceptional experiences for Owners and Guests. Those experiences build loyalty, strengthen relationships, and contribute to the long-term success of our resorts and communities.
The results speak for themselves.
As Bryan shares:
“When 81% of our team showed up for our Grand Voice survey and gave us a nearly 10-to-1 engaged-to-disengaged ratio — world-class by Gallup’s standards — that told us we’re on the right track.”
That level of engagement doesn’t happen by accident. It’s the result of a culture built on trust, growth, recognition, and shared purpose.
Join a Team That Lives BE EPIC
At Grand Pacific Resorts, our culture is built by the people who bring BE EPIC to life every day.
You see it in the way teams support one another, celebrate successes, embrace growth, and create experiences worth sharing.
And perhaps Bryan says it best:
“Culture isn’t something we hand to people. It’s something they build together.”
If you’re looking for a hospitality career where you can grow, contribute, and truly belong, we’d love to meet you.
Explore current opportunities at careers.grandpacificresorts.com or follow us on LinkedIn and discover what it means to BE EPIC at Grand Pacific Resorts.