Our Core Purpose—“Enriching Lives by Creating Experiences Worth Sharing”—extends beyond our resorts, all the way to the streets of San Diego, where more than 8,000 homeless men, women, and children sleep each night.

Our leadership team recently spent a day with Brunch Club, a San Diego-based non-profit organization that serves the homeless community. Together we assembled more than 200 care kits, which included sandwiches, personal hygiene items, and handwritten notes. Then we took to the streets, where we met the recipients firsthand and realized just how much we all have in common.

Brunch Club’s founder, Jennifer Elizabeth Crone, shares:

“Everyone has empathy and compassion in their hearts; we are all born with the ability to feel sadness for others who are struggling. What Brunch Club does is bring people to that place and allow their eyes to be open to it, in the hopes that the participants decide to get more involved in bettering the lives of those who have nothing, as well as feel grateful for what they themselves do have. Despite limitations on time or money, every person has the capacity to help another and we make that easy for people.” 

Our leadership team is forever changed by this experience. As one manager shared later:

“I wanted to thank you for coordinating the Brunch Club event. It touched me in a way that’s hard to explain. I took my son (22), daughter (21), and sister to the Sunday Brunch Club event yesterday morning. We put together over 200 bags and then set up tables in the parking lot across the street from the brewery and handed them out to those in need.

It was equally as powerful for my kids and my sister. When we finished, we sat together in the brewery and over beers discussed how it made us feel.  I had never heard of this organization before our event. We plan to continue to support and participate with this organization. Thank you for your efforts and generous spirit.”

Check out the other social responsibility articles on our blog to see all the ways Grand Pacific Resorts is giving back. Then visit BrunchClubMovement.com to learn more about this incredible organization and how you can participate.